Our Pluses

Water is the key ingredient for the creation of our products, as well as the support of the active principles and the extracts of the formulas: for this reason, for years, Eley has treated the water of the productions with ozone. Some studies have confirmed that ozone, a molecule made up of three oxygen atoms, is a valid alternative to traditional agents such as chlorine and its compounds; compared to them, ozone has a higher oxidizing power, which makes it effective against a wider variety of bacteria. At low concentration levels, ozone is non-toxic and returns to its original form (oxygen) in a short time, leaving no residue. Its use also guarantees rapid, safe, deep and totally ecological sanitation, making the water microbiologically pure, in perfect conditions to actively integrate the functional principles.

The entire INSIGHT hair line is certified vegan, including the INCOLOR hair color line. This standard was established to promote the dissemination of a culture of respect for life and the environment, also in favor of those who are not vegan or vegetarian, so that these values ​​can be a common heritage for all. Therefore, by purchasing a product bearing the VEGAN OK logo on the label, the consumer implicitly receives the manufacturer's guarantee that the product does not contain animal components and therefore has not directly involved the exploitation and killing of animals.

The main functional active ingredients of our formulations are organically grown, from certified crops. Combinations of oils and butters of natural origin then act in synergy with these extracts, increasing the softness and nutrition of the hair. Choosing organic active ingredients means saving the planet, protecting workers who are part of the production chain and protecting the well-being of end consumers.

All our formulas are nickel tested, ‹ 0.5 PPM, to guarantee greater safety in cases of hypersensitivity.

High percentage of ingredients of natural origin
Our formulas contain a high percentage of ingredients of natural origin. On average, more than 96% of the total formula is composed of raw materials of natural origin.

100% made in Italy
We like to highlight our 100% Italian know-how: the quality of the products is guaranteed, from the laboratory to the delivery, in more than 40 countries in the world. A value that is a mark of distinction, perfection and style.